From Founder-Led Sales to a
Repeatable Revenue Engine
Operational frameworks and tactical coaching for Series A–B founders and GTM leaders who need to build fast, hire right, and create a revenue engine that scales.
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Who we serve
Series A & B Founders
& GTM Leaders
01
Founders
You closed the first deals yourself — now you need to build a team, a process, and a revenue engine that doesn't depend on you being in every room. We help you make that transition.
02
Sales & GTM Leaders
First-time or scaling heads of sales, SDR leaders, and revenue executives who need a thought partner to build the systems, hire the right people, and drive consistent execution.
03
VC Operators
Investors trust us to develop the sales talent inside their portfolio — turning promise into pipeline, faster.
Our approach
Frameworks forged in the
field, not the classroom.
Diagnosis First
We start with a rigorous assessment of your team, your motion, and your numbers — so every coaching hour solves a real problem.
Take a Sales Diagnostic Survey →
Execution Over Theory
No fluff frameworks. Every session produces something actionable — a conversation model, a forecast cadence, a hiring scorecard.
Built for Tech
We speak PLG, MEDDPIC, and ARR. Your coach has lived the SaaS sales cycle at every stage.
Ongoing Accountability
Weekly check-ins and async support keep momentum between sessions — because growth happens between calls, not just on them.
Leadership Identity
We help leaders develop a distinct point of view — the kind of conviction that attracts top talent and earns board confidence.
Collaboration
Being a leader in a startup is lonely. Having someone to soundboard with and sharpen ideas can make all the difference.
Offerings
How we work with you.
GTM Audit
2–3 weeks
A structured diagnostic across six GTM pillars — Messaging, Pipeline Generation, Sales Process, Sales Readiness, Sales Productivity, and Reporting. The goal is to identify gaps, misalignments, and the highest-leverage opportunities in your revenue engine to drive immediate growth.
Who it's for
Founders and GTM leaders who sense something is off in their go-to-market but aren't sure where to focus. Ideal for companies post-Series A that are pushing for growth but seeing inconsistent results.
Expected outcomes
- Clear diagnosis of what's working and what's broken across all six pillars
- Prioritized list of recommendations with a suggested sequence
- Leadership readout with a 30/60/90-day action plan
Build an Outbound Prospecting Culture
30–45 days
A focused build-out of your outbound motion — from ICP and persona definition to sequences, scripts, call frameworks, and the coaching systems that make outbound sustainable and repeatable.
Who it's for
Teams that are over-reliant on inbound or referrals and need to build a proactive pipeline generation muscle. Best fit for companies with 2–10 reps who need structure, not just more activity.
Expected outcomes
- Defined ICP and outbound target personas
- Multi-channel sequence library (email, phone, LinkedIn)
- Cold call framework and objection handling guide
- Outbound KPIs, dashboards, and weekly coaching cadence
Build a Repeatable Sales Engine
60–90 days
A hands-on engagement to design and implement the foundational systems your sales org needs to scale — including sales process, qualification framework, pipeline stages, forecasting, and manager inspection rhythms.
Who it's for
Series A–B founders or first sales leaders who are still running on informal processes and need to build the infrastructure to hire, ramp, and hold reps accountable.
Expected outcomes
- Documented sales process and stage definitions
- Qualification and discovery frameworks (customized to your motion)
- Forecasting and pipeline review cadence
- Manager operating rhythm and rep accountability structure
Advisory
Monthly retainer
Ongoing strategic partnership with direct access to senior GTM expertise — designed to support founders and sales leaders as they navigate hiring decisions, pipeline problems, team performance, and scaling challenges in real time.
Who it's for
Founders still leading sales, or early sales leaders who need a thought partner with operator experience — not a consultant who shows up with slides. Best for those who want fast, direct input on live decisions.
Expected outcomes
- Faster, more confident decision-making across hiring, process, and strategy
- A sounding board for deals, team issues, and board prep
- Accountability structure to keep GTM priorities on track
- On-demand access without the cost of a full-time exec
Who we are
Meet the coach behind
the mission.
Nate Broome
Founder
Nate Broome is known for building high-performing, operationally rigorous sales teams—and for the journey that shaped how he leads them. Starting as a top-performing individual contributor, Nate quickly learned that personal success doesn't scale. His transition into SDR leadership taught him how to coach, create structure, and drive consistency across a team. As a sales leader, he developed a deep appreciation for process, pipeline discipline, and cross-functional alignment. And at the executive level, he's learned that the real leverage comes from setting vision, building leaders, and creating systems that scale beyond any one person.
Along the way, Nate has been mentored by and learned from industry leaders like Manny Medina, Mark Kosoglow, Harish Mohan, and Anna Baird—shaping his perspective on what it takes to build modern, high-performing revenue organizations.
With leadership experience at companies backed by Sequoia, Accel, ICONIQ, Greylock Partners and other top tier firms, Nate has operated across every stage of growth—from early pipeline generation to enterprise-scale revenue operations. He's been described as "process-driven leader who knows how to get big things done" and "a visionary sales leader who always sees 2–3 steps ahead."
A University of Washington alum based in Seattle, Nate founded Tech Sales Coach to pay forward the insights and mentorship that shaped his career—equipping sales leaders at every stage with practical, field-tested coaching to build high-performing teams and evolve into impactful, scalable executives.
$100M+
In revenue closed
15+
Years in B2B SaaS sales
50–1500
Company size experience
Proof
What leaders say about
working with Nate.
"Nate Broome carried the biggest number at Outreach. He was the guy I would call if I need 'a million or two' of revenue to hit the quarter. He is special bc he works as a dual weapon wielder. Numbers, data, quantitative in one hand. Compassion, mindset, and human-centric in the other. That's the only way to beat the boss levels in this AI efficiency era."
"Nate is great at understanding the swirl of priorities and then isolating the most important problem statements that will move the needle. He helped me work through challenging performance management situations with my direct reports, and helped me coach up my top talent."
"Nate is the type of leader who can both combine 3 extremely important parts of sales leadership: One is the tactical nature of sales and what it takes to drive a great sales process, do effective discovery, and get a prospect to say yes. The second is diving into the data, aligning on processes, and operationalizing the business. The third, which is not something many can do, is building a culture around purpose, belonging, and winning."
"Nate's mentorship was a defining chapter in my professional journey. He didn't just teach me how to manage; he shaped the very core of who I am as a sales leader today. By grounding me in the fundamentals of disciplined operational rhythms, he gave me the structure needed to scale. More importantly, he modeled what it truly means to show up for a hyper growth team, balancing high-level strategy with the human connection required to inspire and sustain a high-performing culture."
"Nate Broome had as large of an impact on me professionally and personally as anyone I've ever worked with. This is your guy if you want to get the best out of your people and set your organization up for success."
"Nate was one of the most important mentors I had early in my career. He helped develop me from an IC to a 3rd line leader. Nate taught me the importance of operational rigor, strong execution and I still use his weekly operating cadence in managing large scaled organizations."
"Nate has been a key part of my growth as a leader. He taught me how to balance data with human judgment, bring operational rigor to the business, and manage up to executives with clarity, whether the news was good, bad, or ugly. He pushed me to think bigger, lead with accountability, and operate with a level of discipline that has shaped how I lead today."
"Nate has a rare ability to turn sales strategy into structured, repeatable programs that actually perform. Beyond execution, he develops leaders who raise the standard across their teams and drive consistent results. If you need someone who can build, scale, and sustain a high-performing sales engine, he's proven he can do it."
"What sets Nate apart is his ability to take ambiguity and turn it into systems that actually scale. He focuses on the right inputs, measures what matters, and builds repeatable processes that drive predictable outcomes. Leaders don't just get advice working with Nate, they get a playbook that works in the real world."
"Nate is an excellent sales mind and great operational leader. He helped me shift from reactive to strategic and empowered my team to achieve record performance."
"Nate is one of the most process-driven and disciplined sales leaders I've worked with—he has a rare ability to translate strategy into clear KPIs, coaching plans, and repeatable execution."
"Companies, founders and individuals looking to establish or scale their sales efforts would benefit from working with Nate. He's got a unique ability to translate ambiguous information into clear and repeatable systems that get teams aligned and exceed targets."
"Nathan has the rare combination of revenue outcome focus, operational excellence, and understanding of human capability. Nathan leads where the spreadsheet ends. Exploring and or brainstorming big meaty problems with Nathan always leads to inspiration and perspective. He sees the angles and drives you to the 'how.'"
"Nate has always been a mentor, guide and support in my life. He provided the guardrails to help me focus on building out the right systems… but also encouraged me to be authentic as a leader, try out of the box tactics, and focus on building trust with the team. He's one of the first people I go to when thinking about career advice and next steps in my life. He never fails to be direct and real with me, and brings the best out by challenging me to think bigger and stretch further."
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revenue?
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