Build sales leaders for an
AI-first world who actually
connect with their human teams.
Tactical coaching for founders, sales and sales development leaders who are ready to unlock their potential and deliver the outcomes needed to fuel fast growing companies.
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Who we serve
Coaching for leaders and companies
needing to effect change.
01
Individual Leaders
Whether you're a founder, first-time head of sales, front-line manager, or SDR leader, we help you build the confidence and skills to deliver impact and drive change.
02
Startups
B2B SaaS and AI companies building a repeatable sales motion. We help your leaders get it right before it gets expensive.
03
VC Portfolio Companies
Investors trust us to develop the sales talent inside their portfolio — turning promise into pipeline, faster.
Coaching clients
The leaders
we develop.
Every engagement is tailored — whether you're stepping into your first leadership role or managing a team of managers.
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Founders Go from founder-led sales to a scalable revenue engine. We help you build the playbook, hire your first sales leaders, and create the structure that lets you step out of every deal.
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First-Time Heads of Sales Navigate the leap from top performer to executive. Build authority, structure, and team trust from day one.
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First & Second-Line Sales Leaders Sharpen coaching skills, improve your ability to execute in a fast paced environment, and develop the habits that separate good managers from great ones.
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Sales Development Leaders Build high-output SDR teams, master coaching and development, and create cultures where reps grow into AEs who close.
Our approach
Frameworks forged in the
field, not the classroom.
Diagnosis First
We start with a rigorous assessment of your team, your motion, and your numbers — so every coaching hour solves a real problem.
Take a Sales Diagnostic Survey →
Execution Over Theory
No fluff frameworks. Every session produces something actionable — a conversation model, a forecast cadence, a hiring scorecard.
Built for Tech
We speak PLG, MEDDPIC, and ARR. Your coach has lived the SaaS sales cycle at every stage.
Ongoing Accountability
Weekly check-ins and async support keep momentum between sessions — because growth happens between calls, not just on them.
Leadership Identity
We help leaders develop a distinct point of view — the kind of conviction that attracts top talent and earns board confidence.
Collaboration
Being a leader in a startup is lonely. Having someone to soundboard with and sharpen ideas can make all the difference.
Who we are
Meet the coach behind
the mission.
Nate Broome
Founder
Nate Broome is known for building high-performing, operationally rigorous sales teams—and for the journey that shaped how he leads them. Starting as a top-performing individual contributor, Nate quickly learned that personal success doesn't scale. His transition into SDR leadership taught him how to coach, create structure, and drive consistency across a team. As a sales leader, he developed a deep appreciation for process, pipeline discipline, and cross-functional alignment. And at the executive level, he's learned that the real leverage comes from setting vision, building leaders, and creating systems that scale beyond any one person.
Along the way, Nate has been mentored by and learned from industry leaders like Manny Medina, Mark Kosoglow, Harish Mohan, and Anna Baird—shaping his perspective on what it takes to build modern, high-performing revenue organizations.
With leadership experience at companies backed by Sequoia, Accel, ICONIQ, Greylock Partners and other top tier firms, Nate has operated across every stage of growth—from early pipeline generation to enterprise-scale revenue operations. He's been described as "process-driven leader who knows how to get big things done" and "a visionary sales leader who always sees 2–3 steps ahead."
A University of Washington alum based in Seattle, Nate founded Tech Sales Coach to pay forward the insights and mentorship that shaped his career—equipping sales leaders at every stage with practical, field-tested coaching to build high-performing teams and evolve into impactful, scalable executives.
$100M+
In revenue closed
15+
Years in B2B SaaS sales
50–1500
Company size experience
Proof
What leaders say about
working with Nate.
"Nate Broome carried the biggest number at Outreach. He was the guy I would call if I need 'a million or two' of revenue to hit the quarter. He is special bc he works as a dual weapon wielder. Numbers, data, quantitative in one hand. Compassion, mindset, and human-centric in the other. That's the only way to beat the boss levels in this AI efficiency era."
"Nate is great at understanding the swirl of priorities and then isolating the most important problem statements that will move the needle. He helped me work through challenging performance management situations with my direct reports, and helped me coach up my top talent."
"Nate is the type of leader who can both combine 3 extremely important parts of sales leadership: One is the tactical nature of sales and what it takes to drive a great sales process, do effective discovery, and get a prospect to say yes. The second is diving into the data, aligning on processes, and operationalizing the business. The third, which is not something many can do, is building a culture around purpose, belonging, and winning."
"Nate's mentorship was a defining chapter in my professional journey. He didn't just teach me how to manage; he shaped the very core of who I am as a sales leader today. By grounding me in the fundamentals of disciplined operational rhythms, he gave me the structure needed to scale. More importantly, he modeled what it truly means to show up for a hyper growth team, balancing high-level strategy with the human connection required to inspire and sustain a high-performing culture."
"Nate Broome had as large of an impact on me professionally and personally as anyone I've ever worked with. This is your guy if you want to get the best out of your people and set your organization up for success."
"Nate was one of the most important mentors I had early in my career. He helped develop me from an IC to a 3rd line leader. Nate taught me the importance of operational rigor, strong execution and I still use his weekly operating cadence in managing large scaled organizations."
"Nate has been a key part of my growth as a leader. He taught me how to balance data with human judgment, bring operational rigor to the business, and manage up to executives with clarity, whether the news was good, bad, or ugly. He pushed me to think bigger, lead with accountability, and operate with a level of discipline that has shaped how I lead today."
"Nate has a rare ability to turn sales strategy into structured, repeatable programs that actually perform. Beyond execution, he develops leaders who raise the standard across their teams and drive consistent results. If you need someone who can build, scale, and sustain a high-performing sales engine, he's proven he can do it."
"What sets Nate apart is his ability to take ambiguity and turn it into systems that actually scale. He focuses on the right inputs, measures what matters, and builds repeatable processes that drive predictable outcomes. Leaders don't just get advice working with Nate, they get a playbook that works in the real world."
"Nate is an excellent sales mind and great operational leader. He helped me shift from reactive to strategic and empowered my team to achieve record performance."
"Nate is one of the most process-driven and disciplined sales leaders I've worked with—he has a rare ability to translate strategy into clear KPIs, coaching plans, and repeatable execution."
"Companies, founders and individuals looking to establish or scale their sales efforts would benefit from working with Nate. He's got a unique ability to translate ambiguous information into clear and repeatable systems that get teams aligned and exceed targets."
"Nathan has the rare combination of revenue outcome focus, operational excellence, and understanding of human capability. Nathan leads where the spreadsheet ends. Exploring and or brainstorming big meaty problems with Nathan always leads to inspiration and perspective. He sees the angles and drives you to the 'how.'"
"Nate has always been a mentor, guide and support in my life. He provided the guardrails to help me focus on building out the right systems… but also encouraged me to be authentic as a leader, try out of the box tactics, and focus on building trust with the team. He's one of the first people I go to when thinking about career advice and next steps in my life. He never fails to be direct and real with me, and brings the best out by challenging me to think bigger and stretch further."
Get started
Ready to build the leader
your team deserves?
Fill out the form below and we'll get back to you within 24 hours. No pitch — just an honest conversation about where you are and where you want to go.
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