Building A Great Sales Culture

How To Develop Great Leaders

A development system that turns competent managers into great ones across coaching, hiring, and operating discipline.

The Answer
On-the-job practice, a recurring leadership operating rhythm, peer learning, and direct coaching of the coaches. Workshops are inputs; the work is the development.

Overview

Most sales managers are dropped into the role and left to figure it out.

Effective leadership development is hands-on, repeated, and grounded in the actual job.

Steps

  1. Define the manager role and competencies.
  2. Run a leadership operating rhythm: bi-weekly leader meeting, monthly skill development session, quarterly offsite.
  3. Coach the coaches. Sit in on 1:1s, observe deal reviews.
  4. Build management playbooks.
  5. Create peer learning. Leaders shadow each other.
  6. Invest in external development.
  7. Hold leaders accountable to leadership outcomes, not just team quota.
Pro Tip
The single best leadership-development practice is the ‘manager 1:1 review’ — once a quarter, sit in on each manager’s 1:1 and give feedback.
Watch Out
Don’t equate ‘leadership development’ with sending people to training.

Want help implementing this in your org?

Talk to Nate →
About The Author

Meet the coach behind
the mission.

Nate Broome
Connect on LinkedIn →
Nate Broome
Founder
Nate Broome is known for building high-performing, operationally rigorous sales teams—and for the journey that shaped how he leads them. Starting as a top-performing individual contributor, Nate quickly learned that personal success doesn't scale. His transition into SDR leadership taught him how to coach, create structure, and drive consistency across a team. As a sales leader, he developed a deep appreciation for process, pipeline discipline, and cross-functional alignment. And at the executive level, he's learned that the real leverage comes from setting vision, building leaders, and creating systems that scale beyond any one person.
Along the way, Nate has been mentored by and learned from industry leaders like Manny Medina, Mark Kosoglow, Harish Mohan, and Anna Baird—shaping his perspective on what it takes to build modern, high-performing revenue organizations.
With leadership experience at companies backed by Sequoia, Accel, ICONIQ, Greylock Partners and other top tier firms, Nate has operated across every stage of growth—from early pipeline generation to enterprise-scale revenue operations. He's been described as "process-driven leader who knows how to get big things done" and "a visionary sales leader who always sees 2–3 steps ahead."
A University of Washington alum based in Seattle, Nate founded Tech Sales Coach to pay forward the insights and mentorship that shaped his career—equipping sales leaders at every stage with practical, field-tested coaching to build high-performing teams and evolve into impactful, scalable executives.
$100M+
In revenue closed
15+
Years in B2B SaaS sales
50–1500
Company size experience
Get started

Ready to accelerate
revenue?

Fill out the form below and we'll get back to you within 24 hours. No pitch — just an honest conversation about where you are and where you want to go.

Get Started